Where things stood.
The brand had launched two face serums and was running ads at an ACoS of 248%. Listings were live but had been written without keyword research, and there was no clear position against the category leader.
What we found.
Ad spend was far ahead of ad sales
The first audit showed an account-level ACoS of 248%, so the first job was to stop the waste before trying to grow.
The listings were missing how shoppers search
Keyword research with Helium 10 and Search Query Performance showed clear gaps between the listing copy and the terms buyers were using.
There was an open position the leader was not covering
Competitor analysis found a skin-concern angle that the leading competitor did not address well.
What we did.
- Completed a full PPC audit and restructured the campaigns
- Built an SEO report with keyword tiers, gap analysis and buyer intent profiles
- Rewrote titles and bullet points and created backend keyword sets
- Planned a seven-image stack and wrote alt text for A+ Content
- Reported policy-violating reviews through Brand Registry
Delivered
What changed.
Want to see how this kind of work would apply to your account? Book a free audit call.
Other case studies.
A weekly intelligence tracker for two US brands
Both brands had ad reports, but no clear answer to one question: are our ads winning us market share, or just buying sales we would have had anyway?
Finding the hidden reasons a food brand was losing sales
A five-product baking brand had steady ads and decent listings, but sales were not moving. A deep audit found problems that no ad report would ever show.
Cleaning up a 600-listing apparel catalog
An apparel brand had hundreds of size variations, broken parent-child links and titles that would not meet a new marketplace rule. We put the catalog back in order.
Find out what your Amazon account is leaving on the table.
A free 30-minute audit call. We look at your account together and tell you plainly where the gaps are, whether or not we end up working together.