Who it is for
This is a fit if any of these sound familiar.
- Products that get traffic but convert below category average
- Listings written years ago and never revisited
- Brands preparing for a new marketplace or a relaunch
- Catalogs that need to meet updated title and style rules
What is included
The work, in detail.
Keyword research with Search Query Performance, Brand Analytics and Helium 10
Titles, bullet points, description and backend search terms
Image stack plan and A+ Content briefs
Brand Store structure and copy
Competitor teardown and review mining
Compliance with current category style and title-length rules
What you get
Deliverables and how we measure success.
Deliverables
- Keyword map for every product
- Rewritten listing copy, ready to upload
- Image and A+ brief for your designer
- Before and after tracking sheet
What we measure
| KPI 01 | Conversion rate (unit session percentage) |
| KPI 02 | Organic rank on priority keywords |
| KPI 03 | Click share and purchase share from SQP |
| KPI 04 | Sessions per product |
Questions
Common questions about this service.
Do you design the images and A+ modules?
We own the strategy, copy and creative brief. The visual design is produced by your designer, or one we can recommend.
How many products can you optimize at once?
We usually start with the products that drive most of your revenue, then work through the rest of the catalog in order of impact.
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