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Amazon PPC that is judged on profit.

Most ad accounts are optimized for a good-looking ACoS. We manage yours against TACoS and total sales, so ad spend grows the whole business and not only the ad report.

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Who it is for

This is a fit if any of these sound familiar.

  • You spend on ads every month but cannot tell which campaigns earn their keep
  • ACoS looks acceptable while total profit stays flat
  • Your campaigns were built over years by different people and nobody understands the structure
  • You want to scale spend without losing control of efficiency
What is included

The work, in detail.

Full ad account audit and wasted-spend cleanup

Campaign structure by goal: ranking, profit, brand defense and discovery

Search term and keyword research using Search Query Performance and Helium 10

Weekly bid, budget and placement optimization

Negative keywords and paid-versus-organic cannibalization control

Sponsored Brands and Sponsored Display, including video ad briefs

What you get

Deliverables and how we measure success.

Deliverables

  • Written audit in week one
  • 90-day ad plan with targets you approve
  • Weekly performance report
  • Monthly strategy call

What we measure

KPI 01TACoS (ad spend against total sales)
KPI 02ACoS by campaign goal
KPI 03Impression share on priority keywords
KPI 04New-to-brand orders
Questions

Common questions about this service.

Will you rebuild my campaigns from scratch?

Only where it is needed. Campaign history has value, so we keep what works and restructure what does not.

Do you manage ads on more than one marketplace?

Yes. We run campaigns across Amazon.com, Amazon.co.uk, Amazon.ca and the EU stores, with keyword research done separately for each market.

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Next step

Find out what your Amazon account is leaving on the table.

A free 30-minute audit call. We look at your account together and tell you plainly where the gaps are, whether or not we end up working together.

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