Where things stood.
The brand sold five baking mixes and was struggling with search visibility in several regions. Ads were running, but impression share on its most important keyword was very low and traffic had dropped sharply in one month.
What we found.
A data error was making the product look more expensive
Net quantity had been entered as 300 g when the pack held 350 g. Amazon was showing a price per 100 g that was 16.7% higher than the real one, on a shelf where shoppers compare unit prices.
It was the only product in its set that needed eggs
All four closest competitors were egg-free. The brand's own reviewers were already swapping the eggs out successfully, which pointed to a simple positioning fix.
A complaint ran across the whole category, and nobody was answering it
Review mining showed shoppers were frustrated by competitor kits that needed extra ingredients bought separately. That gap became the lead message.
A discount was costing more than it returned
We recommended replacing a Prime Exclusive Discount with smaller coupon-based promotions.
What we did.
- Wrote a 35-page commercial and competitive audit covering reviews, keyword gaps, pricing and ads
- Built a 90-day PPC plan with keyword tiers and a six-campaign structure
- Created a weekly intelligence tracker from six weeks of impression share and Search Query Performance data
- Rewrote titles and item highlights for all five products ahead of a new 75-character title rule
- Delivered backend keyword sets and a field-by-field audit
- Escalated a regional visibility problem to Amazon with location-level evidence from 10 cities
- Resolved a category approval issue
Delivered
What changed.
Want to see how this kind of work would apply to your account? Book a free audit call.
Other case studies.
A weekly intelligence tracker for two US brands
Both brands had ad reports, but no clear answer to one question: are our ads winning us market share, or just buying sales we would have had anyway?
Rebuilding a skincare brand's ads from a 248% ACoS
A new skincare brand was spending two and a half times its ad sales. We audited the account, rebuilt the campaigns and reworked the listings around real search data.
Cleaning up a 600-listing apparel catalog
An apparel brand had hundreds of size variations, broken parent-child links and titles that would not meet a new marketplace rule. We put the catalog back in order.
Find out what your Amazon account is leaving on the table.
A free 30-minute audit call. We look at your account together and tell you plainly where the gaps are, whether or not we end up working together.