Where things stood.
The catalog held 634 listings across 79 variation families, each in sizes from M to 5XL. On the sample listing only two sizes were showing to shoppers, there was no size chart and SKUs were random auto-generated codes.
What we found.
Variations were broken, so shoppers could not find their size
Most sizes were missing from the live product page even though the stock existed.
The catalog on paper did not match the catalog on Amazon
Of 84 designs in the client's sheet, 59 were live and 25 had never been created. Several SKUs did not match between the two.
Titles would not survive a new rule
A new 75-character title limit and a separate item highlights field were about to take effect, and no title was ready for it.
Some designs carried content policy risk
We flagged each one as high or medium risk so the client could decide before Amazon did.
What we did.
- Rewrote 84 titles to fit 72 to 75 characters, keeping the highest-volume keywords
- Wrote item highlights for every design in the new format
- Renamed 296 SKUs (37 parents and 259 children) to a readable product-and-size scheme, keeping the old SKU for traceability
- Vetted the competitor set and cleaned the keyword reference
- Built a client data request workbook from Amazon's category template, so missing fields could be collected in one pass
Delivered
What changed.
Want to see how this kind of work would apply to your account? Book a free audit call.
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Find out what your Amazon account is leaving on the table.
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