Where things stood.
Each brand was running Sponsored Products and Sponsored Brands on Amazon.com and reviewing standard ad console reports. Those reports showed spend and ACoS, but not how the brand was doing against competitors on the searches that mattered.
What the tracker answers.
Is paid visibility turning into market share?
For each priority keyword, the tracker sets ad impression share next to purchase share from Search Query Performance, so it is clear where spend is working and where it is not.
Are ads cannibalizing organic sales?
Where a brand already holds strong organic share on a keyword, heavy ad spend on the same term is flagged for review.
What should we do this week?
Every update ends with a short, ranked list of actions, so the report leads to decisions and not just charts.
What we did.
- Combined Sponsored Products impression share, Sponsored Brands impression share, Search Query Performance and share-of-voice campaign data into one workbook
- Built keyword-level views of paid share against organic share
- Added cannibalization detection and competitor movement signals
- Set up a weekly routine: update, review, priority actions
Delivered
What changed.
Want to see how this kind of work would apply to your account? Book a free audit call.
Other case studies.
Finding the hidden reasons a food brand was losing sales
A five-product baking brand had steady ads and decent listings, but sales were not moving. A deep audit found problems that no ad report would ever show.
Rebuilding a skincare brand's ads from a 248% ACoS
A new skincare brand was spending two and a half times its ad sales. We audited the account, rebuilt the campaigns and reworked the listings around real search data.
Cleaning up a 600-listing apparel catalog
An apparel brand had hundreds of size variations, broken parent-child links and titles that would not meet a new marketplace rule. We put the catalog back in order.
Find out what your Amazon account is leaving on the table.
A free 30-minute audit call. We look at your account together and tell you plainly where the gaps are, whether or not we end up working together.